GRUPO BIMBO
WE FEED A BETTER
WORLD
WORLD
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OROWEAT
Oroweat is the first bread that is so good that even you will eat it! Its exclusive mix of cereals and seeds are noticed in every bite. It is made with whole grain flour, source of nutrients, fiber and proteins. Its presentation is unique: large and consistent slices that allow you to enjoy delicious meals and snacks.
Brand Sites:
Mexico
U.S
Spain
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SARA LEE
So for decades its products have delighted millions of people around the world becoming one of the most beloved American brands.
In 2001, Sara Lee was a Corporation beyond offering only baked desserts, including fresh bakery products, through the acquisition of The EarthGrains Company.
Currently the brand offers a delicious variety of fresh products in all shapes, sizes and flavors, so that every day is honored the legacy of Sara Lee, baking products that enjoy millions of people in the world.
Brand Sites:
U.S
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THE RUSTIK BAKERY
The mission of The Rustik Bakery is to reinvent the artisan bread category, offering high quality traditional bread made with natural ingredients. Its unique dough and a slow baked process that preserves the texture, aroma and flavor of each bread, for up to a week.
Brand Sites:
Spain
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MORE EXPORTS
In 10 years of participation in the Chinese market, Grupo Bimbo has advanced in the knowledge of logistics and consumer tastes in that country, so it seeks to expand operations by 2020 and venture into other Asian territories that have favorable conditions for it. , assured Bernardo Zermeño, General Manager of the Prepared Food Business Unit of Bimbo.
Within the framework of the event Bimbo's experience in China for a decade - organized by the Center for China-Mexico Studies (CECHIMEX) in the Faculty of Economics of the UNAM - it was indicated that the company will seek consolidation to transform the industry of the bread and expand leadership, in addition to making a diversification of products.
"The Philippines, Vietnam and Malaysia are some of the countries contemplated in the geographical expansion, although that depends on favorable conditions, such as growth and economic potential," said Zermeño.